The tradition of corporate architecture in Europe

In the early 1910s Walter Gropius designed the Fagus Factory in Alfeld on the leash a milestone in European industrial architecture. The steel and glass architecture is regarded as trend-setting work of the " New Objectivity " .

The presentation by Joachim Wendt to illustrate this interesting and quite typical European way of recognition of selected examples of the last 100 years: as prime examples of successful corporate architecture , among other things , the buildings of Behrens AEG or the Olivetti towers Eiermann apply . Shown are then examples of the past 20 years , including BMW , Mercedes, Apple and Siemens.

As Managing Director of schneider + schumacher urban development projects GmbH & Co.KG in Frankfurt and the schneider + schumacher Architects Design Consulting Ltd. in Tianjin China Joachim Wendt has an optimal view on developments in the European and Asian culture. Based on selected buildings he will reveal the needs of a corporate architecture in the formal language